While some entrepreneurs use social media to impress their customers, great entrepreneurs use it to earn their trust.
With many upcoming technologies, the entrepreneurs are making efforts to keep up with the current fast pace. These days, businesses are changing their plans of action frequently and are now moving onto some digital marketing techniques to improve their existing marketing strategies.
But, in the new age, if “Digital Marketing” is King, then “Social Media” is Queen. So, a business cannot achieve a high level of success without utilizing the power of social media.
In the contemporary world, almost every business understands the value of social media. But, for many entrepreneurs, social media marketing strategy is all about the top three platforms: Facebook, LinkedIn, and Twitter. But what about Pinterest? Many people still underestimate the power of this social media platform.
With over 175 million users worldwide, Pinterest is the 4th most popular social network.
The traditional digital landscape is going through a transformation phase, and it is now crucial to revamp your social media strategy too. And you can do it by including Pinterest in your social media plan.
If you are wondering how Pinterest is useful for your business, then discover some of its remarkable benefits here.
1) Pinterest Has A Wide Audience
One big reason to incorporate Pinterest into your social media marketing strategy is that it attracts millions of users. Many people are not only using this platform, but many are also looking for some reliable place to explore a particular product and service.
According to a survey, it has been discovered that 45% of the active Pinners have an income of about $60,000. So, you can imagine how powerful a medium it is.
2) Boosts Brand Awareness
Brand awareness is the most vital aspect of every marketing campaign. Every entrepreneur wants their business to stand out in the market, and it is possible only if your brand is recognized.
Customizing the Pinterest page will allow you to highlight your product and showcase your brand’s personality. Also, engaging activities on Pinterest will help you enhance the exposure of your brand.
3) Amplifies Website Traffic
Every entrepreneur wants their business website to get high traffic, but, it is not as easy as it seems. So why not try Pinterest to realize that? One of the most powerful benefits of Pinterest is its high potential for traffic generation.
You can also generate backlinks
on Pinterest by using pins. Moreover, you can directly link your website with pins to increase the website traffic.
4) Improves Search Rankings
The internet is a vast place. If you don't have top search engine rankings, your target user or customer will not be able to find you. Like Google, Pinterest also works with keywords. Moreover, keywords are a powerful tool for Pinterest. By using the right keywords on Pinterest, you can improve your ranking on the search engine.
5) Pinterest is a Community
This is one of the most remarkable features of Pinterest. Pinterest not only allows you to share pictures, but it is more than that. It is a community where people can share their thoughts, dreams, and much more. It acts as a place for your creative outlet to interact and engage with users in a meaningful way.
6) Pinterest's 'Buyable Pins' Option for Business
Another valuable feature of Pinterest is the 'Buyable Pins' option, which allows the user to make a purchase directly. You can sell your product so that the users can easily find it to buy it. It is a useful feature that will help you increase your sales rate and eventually, ROI. So, now you can drive your sales with your pins only.
The Bottom Line
With the ever-growing popularity of social media platforms, the future and potential of digital marketing look promising. If you want to stand out in this competitive world, then you should have a rich and comprehensive marketing plan.
So, to create an effective marketing strategy and boost your sales, you should leverage the power of Pinterest for your business.