Nowadays, new-age entrepreneurs are coming up with new online startups. In the digital landscape, creating and launching an e-commerce business is not enough as building brand value is also vital.
Without a strong web presence, your online business might miss a significant audience, eventually reducing your sales potential. Even if you have an attractive website, your online business might fail to engage your targeted customers. So, how to overcome this? Well, the answer is none other than digital marketing.
Undoubtedly, digital marketing is the soul
of a successful web presence. However, the world of digital marketing is evolving and is introducing some innovative and advanced strategies.
If you want to establish a strong presence in the online world, then here are ten digital marketing trends in 2019 that you should incorporate into your business marketing plan.
1) Artificial Intelligence (AI)
Artificial Intelligence or AI is entirely revolutionizing the current digital marketing landscape
and personalizing the user experience to a greater extent.
In the modern-age business world, the customer is considered the king. It is necessary to meet their critical business needs by offering amazing functionalities, and artificial intelligence can be a great tool.
Chatbots and text communication are the best examples of artificial intelligence that are used to improve user experience and customer interaction.
2) Content Marketing
When it comes to standing out in the highly competitive digital marketing era, content plays a crucial role. It is the hub of all the digital marketing strategies and needs to be informative, unique, and relevant enough to result in optimum lead conversions
for your business.
If you want to carve a niche in the online business world, you should try to integrate the up-to-date facts and figures and meaningful data in your content as it arouses the interest of your target audiences.
3) Video Marketing
There are many good reasons to incorporate informative videos to your website. And the most important reason is that the audience wants it. As per the latest facts and figures, video marketing will attract around 80% of the consumer web traffic by 2018.
And another important reason is that Google loves videos too. It is considered an influential source of rich and fresh content on the website, viewed as high-quality content
and helps in boosting search engine rankings and brand value.
4) Better Encryption
It’s no secret that advanced digital tools and technologies come with encryption. Around only 10-15% of people feel that their data and other crucial details are secure online. That’s why most of them won’t share their personal information online.
Probably, it is one of the biggest challenges faced by digital marketing executives. So, what is the solution? Well, as per the research, better encryption and advanced security can help you overcome this issue. Try to integrate more encrypted systems in your workflow to enhance the security of your data.
5) UX & Website Designing
There's a strong connection between the website designing and the user experience. The design controls how individuals engage with your web pages, and then Google decides how beneficial they are and ranks them accordingly.
Pay attention to your website design layout as it will help boost your customer retention rate. Also, check the readability and speed of your website to identify how customers interact with your website.
6) Influencer Marketing
In the digital world, influencer marketing is like word-of-mouth marketing that focuses on essential elements. The influencers are an excellent marketing medium that helps attract new customers and retain the existing ones.
The influencers can include social media platform, an event, some celebrities or well-known bloggers and journalists who can spread information about your products and services.
7) Sales & Marketing Team
For enhancing the online business potential, it is vital for a business to have an extensive sales and marketing team. The sales and marketing team is a major pillar of your digital marketing plan, and need to work in tandem to implement it well.
8) Social Media Platform
Social media platforms play a crucial role in digital marketing. You can interact with your targeted audience by sharing some relevant posts and information about your products, services, and offers. It is another effective way to enhance your brand value and ROI.
9) Mobile Apps
Desktop version website is not enough to stand out in the competitive digital marketing landscape. In today’s era, everyone is fond of smartphones, as it is quite handy. Try some mobile apps for your business as it can help you gain maximum exposure in less time.
10) Voice Search
Voice search is another growing trend in 2019. As per the latest report, around 40% of people make use of voice search through mobiles.
No wonder, individuals can speak way faster than they can type. So, why not integrate this advanced trend of digital marketing in today’s business world.
So do watch out for these hottest digital marketing trends in 2019 and leverage them to stand out in the online business world.