Ask any entrepreneur, what's their major business goal. Most of them will probably say increasing the brand value
, boosting the lead generation, and improving customer retention.
No matter what you sell and who your target customers are, incorporating social media techniques can help you in expanding your business in this highly competitive digital era.
When it comes to social media marketing, you might not consider a paid social media campaign. However, to enhance the brand value and visibility of your business on social media, paid social media is a must these days. Here are the reasons why paid social media marketing is the key to develop your brand image.
1) Diverse Social Media Platforms
A variety of social media platforms help create numerous opportunities which help you attract your potential customer. In the traditional era of digital marketing, social media platforms like Facebook, LinkedIn, and Twitter are popular for providing great advertising results.
But, now you don’t have to rely on only these platforms as many other social platforms have come up such as Instagram, Pinterest, Google+, Snapchat, YouTube, Tumblr, Reddit and many more.
2) Organic is Not Sufficient
Have you ever wondered why your Facebook post is not gaining enough exposure and audience engagement? Well, if you think you can create strong brand positioning on social media only through the organic post, then you need to think again.
When the organic posts are not targeted, the feeds are not well-tuned, which is why only 4-5% of people see get to see the posts. Organic content and social media feeds are mainly used for branding purpose, but you can easily reach a wider audience with paid social media ads
3) More Engaged Audiences
When you run a social media campaign, you showcase your products and services via ads to visitors who may not have seen your posts otherwise. To enhance your business sales, you should target your relevant audience with powerful social media advertising.
4) Better Search Engine Ranking
Although there is no direct relationship between social media traffic and search engine ranking, there can be an indirect influence. Social media experts believe that entrepreneurs who integrate social media into their marketing plan achieve improved search engine ranking.
And it’s no secret that in the new-age world, almost every individual uses Google to find information and hardly goes to the second page. So, if your business website isn’t on the first page in the search engine results, then you are losing a lot of customers. To improve your ranking and traffic, try some paid social media strategies.
5) Higher Lead Generation
Sharing engaging and relevant content on social media can enhance a brand image. The blogs, articles, images, videos, or comments you share on it may encourage your audiences to visit your company's website and improve your lead generation.
6) Customer Satisfaction
In this digital landscape, customer engagement is the key to unlock the doors of profit. The social media platform is a great way to build a great relationship with your customers. Remember, a meaningless post might distract your audience, share only insightful and relevant posts to improve customer satisfaction.
Also, don’t forget to respond to their comments, messages, or feedback. Acknowledging their any form of communication shows that you care for them, understand their needs, and want to offer them the best services.
7) Brand Loyalty & Customer Base
One of the primary goals of every business is building a loyal customer base. Brand loyalty and customer satisfaction are related to each other.
So it is crucial to connect with your customer, acknowledge their feedback, and develop a good relationship with them. Social media is a hub where you can run your promotional campaigns and build a customer base.
When it’s about your business reputation and hard-earned money, social media marketing is possibly the most pocket-friendly way to enhance your brand image.
If you are a novice and do not have experience in running social media campaigns, then learn some basic tactics to see what's working and what's not.
9) Brand Awareness
A brand is not what we tell our customers it is; it is what customers tell each other it is. Have you ever wondered how some brands always remain at the top? Well, the answer is their social media profile.
Yes, paid social media marketing is one of the most effective and affordable ways to share your content and improve your visibility. Implementing social media tactics will not only amplify your brand value but, also offer help reach more consumers.
10) Improved Inbound Traffic
If you want to stand out in today's highly competitive tech world, inbound marketing can play a crucial role. It is the best way that encompasses many forms of marketing, such as content marketing and events sharing.
But, without a great social media marketing plan, your inbound traffic will remain limited because people will not try different keywords to reach you. Implementing social media as a part of your marketing strategy will help you improve your inbound traffic.
The major goal of social media is to convert visitors into your customers. So if you are not integrating paid social media marketing into your marketing plan, then you are missing some great opportunities which can help improve your brand value, customer retention, and eventually profit.