Responsive Web Design – Optimizing For Mobile Search
The use of mobile phone has become the primary factor in the day to day life of most of the people today. The growth of mobile phones is ceaseless and it is of great importance to have some tactics in mind in order to win mobile search in the coming time. Responsive Web Design for web development has already taken the command and now it the time to understand it in better way.
The factor that mobile technology is growing rapidly is undeniable. It was already an important factor for all the website owners to design their websites in a way that they well suited on mobile phones. But when in April 2015 Google mobile friendly algorithm update rolled out, the websites struggled to ensure that all their pages are mobile friendly and are compatible to all the mobile devices.
Google Mobile Friendly Update – How Important is Being Mobile friendly?
The goal behind this mobile friendly ranking algorithm is to give prominence to the websites or web pages that are responsive i.e. the mobile friendly pages will be able to hold higher position in Google’s mobile search results. It came with a mobile friendly test tool though which you can easily find out about the mobile friendliness of the pages in your website. With the help of this tool you can easily assess your pages and the pages with Responsive Web Design will certainly help you in attracting impressive amount of online traffic.
Is Mobile surpassing Desktop for the Google Search?
And the answer without a doubt is yes! Mobile is now ready to overcome the use of desktops in the area of Google search globally. According to the research at BrightEdge, highlighting the results for Q3 of 2014 indicated that the purchasing or the online shopping orders through mobile are nearly the same as that of those done through desktop. Mobile being the basic requirement of modern world is used for almost every big and small activity conducted by the people today. Undeniably people use mobile phones for their routine internet needs no matter it is browsing, surfing or shopping or anything else.
As 2015 is at its end and we are heading into 2016, the fact is known that mobile trend will be dominating more of the online activities of the consumers. To keep yourself safe and your brand at the same position where it is now you must know that your website should be mobile friendly and all the pages must be optimized with a view that people may open or browse your page on their smart phones or any other mobile device
Steps to Accomplish Mobile Search in the Coming Time
Below are the few ways that will help you in understanding the requirement mobile-friendliness and Responsive Web Design.
Understanding Customer’s Requirement:
once you understand what your customer is doing on the mobile and what do they look for when they see your website then designing a mobile friendly website becomes much easier. You have to keep an eye on your customer’s behavior on your current mobile site and then compare it to the behavior on desktop. From this you can easily understand how mobile site is leveraging buying decisions and you also see what pages mobile users most frequently visit.
Once you have decided to go for Responsive Web Design analyzed the pattern of your customer, use the information to build a layout that takes the mobile behavior into consideration. Most of the sites in this situation will highly feature information like store hours, organizing the look and feel of the site along with the content so that it perfectly fits to the screen of the mobile or other such devices, adding menus or buttons with click to call option so that it is easy for the customers get in touch with the brand without any difficulty.
Creating the Best:
Creating action-oriented or local content will definitely benefit the mobile customers. The mobile users mainly look for options like address, phone number or information that is required to make a purchase. By putting all these information you easily move more number of customers towards conversion. Do not ever neglect the power of Local when it comes to Search Engine Optimization Efforts, especially when it when attracting customers and drive more traffic on your website. Keeps factors like page load time etc in mind.
Engage your Customers:
Best way to keep your customers engage on your site is build a website that is well organized and let your mobile users navigate your site with complete ease. Your primary goal while building a Responsive Web Design should be to keep the content organized to fit the arrangement this will not only make your content easier to read and understand for the mobile users but will also increase the engagement rates.
Work to Encourage Conversions:
Once a properly navigated site is ready with attractive and engaging content then this will definitely encourage conversions. One point that should always be kept in mind is that the action oriented content is always a good choice if your primary goal is to attract customers and hit that ‘buy’ or ‘Purchase’ button on your page.
For even better performance you should always keep a watch on your mobile site. You should know how good your site is performing, specially the content and the design. The bounce rate must be less than the average for each page. Otherwise, this may have wrong impact on your website.
Measuring Plays an Important Role:
How your customers interact with your mobile site is of utmost importance when you are measuring the result of the performance of your website. You should know how it is influencing the behavior of your customers, no matter what medium they are coming from. Keep a track on your conversions or other similar factors that helped you in reaching at that height. This will certainly help you achieve better.
Mobile has entirely changed the world of communication and technology. It has already taken the world by storm and as the graph goes it does not seems that it will ever come down. The growth of mobile phone will even go higher in the coming years. People are recognizing the convenience of using mobile to access the internet or to participate in mobile commerce.
The two major factors that will be the key features of Responsive Web Design or mobile strategy in 2016 will the location-based marketing and mobile payments. The websites that wants to remain ahead from the league have to optimize their site in a mobile friendly manner and should keep a track on the performance.