For all business categories, Ecommerce has become a requisite nowadays. This is the reason why every online business owner is looking for a sophisticated eCommerce solution that offers a blend of scalability, extensibility, and flexibility at your fingertips.

Hence all are aspiring to develop an eCommerce website with all the world-class features and a mobile-friendly theme that engages customers 24/7 and looking for the best platform for it. And, choosing which framework to opt for is a hard nut to crack, especially now as there are countless open source web application platforms out there. Though you don’t need to worry much because we found the answer to it, which is the one and only “Magento.” This is one of the most efficient & popular eCommerce platforms in the digital marketplace and has crossed millions of downloads.

Magento is widely regarded as the most search engine friendly e-commerce platform available in the market among the leading open-source e-commerce platforms like OsCommerce, Zen Cart, OpenCart, and WordPress, etc.

Besides having rich features, this open-source e-commerce platform offers users unrivaled flexibility to manage the look, content, and functionality of their e-commerce store. With a powerful blend of highly scalable design and a wide-ranging support network, Magento will give you the ultimate e-commerce solution.

Magento’s Different Versions

Here are three versions of Magento:

1. Magento Community Edition (free)
2. Magento Enterprise Edition (paid)
3. Magento Go (paid & hosted on Magento’s servers)

The Community Edition is the most popular of them all because it is completely open-source and also probably has the largest as well as the most active developer community for e-commerce platforms on the internet. There are many companies out there that work with both Magento Enterprise and Magento Community based on the clients’ requirements. Both versions have their advantages and disadvantages and also offer different feature sets.

Why is Magento the Best & Most Popular eCommerce Platform?

But have you ever thought why Magento surpassed all other platforms back? Also, why Magento is the #1 open source e-commerce platform? Plus, why is Magento known as the most preferred e-commerce platform? Why is Magento best suited for your business requirements? What are the benefits of Magento over other eCommerce platforms? Well, here are all the reasons revealing Magento’s unparalleled success and reasons why it deserves to be the most popular e-commerce platform.

1. Due to its simple and easy-to-use features, it was recognized as the most popular e-commerce platform in the world in the year 2013.
2. It comprises a flexible Content Management System; hence, owing to the flexibility of the Magento platform, one can quickly build customized solutions that work in sync with your e-commerce business needs.
3. It is Magento that generates sales and revenues from effective tools like cross-sells and upsells that entice users to buy more products hence very good for marketing.
4. It helps in creating search engine friendly URLs that are again good for marketing.
5. There is a very high number of features in Magento, and that too in a well-organized manner.
6. Another best feature it offers that it updates the website automatically, which is usually not available on other e-commerce platforms.
7. Flexible rules of pricing in Magento attract a high number of customers.
8.  To promote products and services across domains, it supports multiple websites.
9. There are customizable themes available; hence, customize your store in any way you want and get any template for the look you aspire.
10. Besides all, it is responsive and completely mobile-friendly.
11. Magento e-commerce platform has very simple, quick, and versatile functions. Hence, buy comfortably, browse easily, and enjoy effective services expediently.
12. It has a very long history and extremely popular. Hence, a plethora of learning is available for developers as well as users.
13. Due to advanced SEO support features of Magento, it gives products a great chance to rank on all popular search engines like Google, Bing,  Yahoo, and more.
14. With the Magento Platform, you can manage your products efficiently. For a specific group of customers, you can display particular prices, or for specific products, you add multiple images. So, by using simple options, you can control all these functions.

Additional Reasons Why Magento is the Most Popular eCommerce Platform

1. A well-organized back end
2. An easy to update shopping
3. A nice default template
4. New and significant capabilities by add-on modules
5. Any industry businessmen can opt for this platform and register huge success.

For any company that is growing, Magento is a great e-commerce solution, caters even for multi-industry companies and has customers all over the world.

Reasons Why Magento is Best eCommerce Platform for Enterprise-Level Companies

1. Supports SEO

 
There are many default options to create an SEO-friendly website while you are using Magento. You can define the metadata, generate SEO-friendly URLs and sitemaps (e.g., yourdomainname.com/productname), and so on. Besides all, the major strength of Magento is it helps in searches within your e-store, which are also crucial.

Customers make multiple, narrow-down searches, which may be less beneficial for SEO but good for the user experience.  That makes the system to generate new product lists/pages after the searches are made but can still be considered as duplicate content by Google.

Generally, custom development handles this drawback. Well, developers of Magento have always kept in mind that Magento websites are always easily found and also stay strong in terms of SEO.

2. Huge Knowledge Base & Professional Technological Support

 
The IT developers of Magento eCommerce have been able to create a platform that truly serves the unique needs of users, thanks to the help of volunteers. The openness and flexibility of the system is the result of this philosophy.

eBay acquired Magento a couple of years ago. It was not at all a disadvantage: while it also enjoyed the massive amount of expertise of the huge e-commerce company, it stayed to be an open-source platform.

However, Magento Commerce got independent of eBay; still, its extremely loyal and strong and developer community, which is still passionately working on its development, also had evolved well before its acquisition by eBay.

3. Impressive Responsive Design

 
As we all already know, one can alter the look of the Magento store according to the expectations. Since a standard template would not add very much to your brand value, it simply could not be any other way.

Magento offers thousands of freely customizable templates, so it is not a problem if you are not an expert in web design. However, installation is recommended to be performed by a specialist.

More important is responsive web design. Well, many solutions are there on the market that have “forgotten” to adapt to the most recent market needs. Like, more and more people use the internet on their tablets and smartphones since 2014, and even a huge proportion of purchases is done on mobile devices.

Hence, if an online store has a responsive layout, then it can compete in such an environment successfully, which means that it offers an interface to its shoppers, which is easy to handle on all platforms from smartphones and tablets to netbooks and PCs. So, go for web design trends to improve your eCommerce business and attract customers now.

4. A Huge Array of Product Information

 
This huge popularity of Magento is no surprise. Yes, according to 2015 statistics, it is the most widely used e-commerce platform in the world, with a nearly 30% market share. And undoubtedly, without a massive amount of flexibility, serving such a big chunk of the market would be impossible.

With this platform, you can define almost any product feature you like. Without compromise in the admin panel, you can set and manage the attributes.

In all, you can adjust the entire system to your products. Besides that, the discount system is also very flexible.

For example, if he or she puts two products from the same category into the shopping cart, you can give a discount (e.g., a percentage of the free shipping or price) to that particular shopper. Moreover, you can define a whole bunch of combinations with it.

5. Magento is Secure

 
Needless to say that in an environment where hackers try to crack databases every minute, safety is not just an option, but it is a need. Yes, it is very common nowadays, so it is essential to have a hack-proof system, especially in the case of an e-commerce store.

Fortunately, a vast number of developers test the Magento platform. Searching for defects and eliminating vulnerability by uploading patches, the whole system is constantly watched by experts (e.g., ethical hackers).

Apart from that, you don’t have to hunt down updates all the time when you are using Magento. Because the platform itself always calls your attention when an update is available so you will know about fresh developments right away.

Note: Make sure that to carry out the update process, you better ask an expert, especially when you already have some custom developments in your store.

It could be said that no system is perfect; hence, Magento as well is not perfect. But with Magento, you can avoid any future problems before they can kick in because its dedicated community can quickly reveal the errors and make the safety updates.

6.  Ease in Building Databases

You very likely know that this business is based on data, even if you only have little experience in online marketing.

If you want to earn money with it, no matter what kind of website you run, you need to build databases, and after examining them, draw the appropriate conclusions. It is very important for you to know already how many visitors you have, how much time they spend on your pages, how users they find you, etc.

Especially if you want to optimize your website according to user behavior and preferences, there are a lot of factors you should keep an eye on. Even one can integrate Google Universal Analytics, one of the most useful data collection systems, into the Magento website.

Implementing Enhanced Ecommerce can be an even better solution to it, specially developed for e-commerce systems. May extension for Analytics needs some programming at the time of applying, but it offers much more detailed data.

Hence a huge amount of useful data about your shoppers can be easily collected, such as how they behave when browsing in your store or what they like to see more. However, you also have to control and watch the system. But you must know how your website performs, what may cause failures, and how all works.

Eventually, you will receive comprehensive reports from which experts can easily find the reasons for malfunctioning, with the help of the tools of Magento support. It is worth to request an automated testing system service from your developer partner, especially if you have the possibility because that may raise problem-solving to a whole new level.

7. Equipped with e-Commerce Toolkit

Magento has all the features that are required to make an online store a hit; hence, we can say it is equipped with the complete e-Commerce toolkit. There are several features it offers, such as the shopping cart, Product Management, Marketing, user account, and handle multiple numbers of websites simultaneously.

Through the whole shopping process, shopping cart takes the user or guests. Yes, it is the user account that helps the users in accessing their purchase history and even helps in check out faster. The management relates to managing the admin panel, customer complaint resolution, and complete the shipping process.

An amazing feature that lets you import and export thousands of products, their attributes, and even upload images and many more at the same time, is what we call Product management. It is marketing, which allows us to run marketing campaigns and create sales deals and even lets you cross-sell and up-sell and much more.

The Closing Notes

So we have to see that Magento is one of the best performing and most supportive e-Commerce platforms that we have to date. Any expert or one with basic knowledge about technology can easily build a stunning e-Store for you with exceptional functionality and amazing user experience.

Feel free to contact us at Covetus, in case of any queries or assistance on Magento. For several years now, we have been offering Magento development services. So, we would be happy to help you with your project on Magento.