Mobile apps are taking over the world by storm, especially in the duration of the past ten years. Particularly, Android, the computing platform supported by the Linux operating system, has made significant waves in the smartphone market. Yes, even smaller companies are serving clients better nowadays and seeing much greater returns on investment, all thanks to mobile apps.
A few years back, people did not even imagine that social media and smartphones will take the world with this much intensity. But no wonder, this advancement in technology has opened up new avenues for businesses.
While some businesses refuse to adopt the new technology and are happy to retain their traditional role, many others are there who have accepted a more forward-thinking and customer-centric approach.
One cannot deny that Android app development has helped the business to provide personalized service, and also helped in engaging customers in a way that was not possibly dreamed of before.
The bottom line is, everyone needs an app today. And as the time is changing, even the fear of high priced developers does not need to be a deterrent any longer. So, no particular reason came up to put it off. In all, the right DIY app builder can get your business on the right path to a mobile presence as only this matters now.
Irrespective of where they stand in their entrepreneurial journey, everyone is using mobile apps for their business. From the small to medium-sized, all businesses are catching up pretty quickly. Hence, building a mobile app is not only for the big conglomerates!
According to today’s scenario, the customers of every niche and strata have come to expect a mobile app for about any service or product they need. All you need is to think upon what you want in your app with the right planning so that you can plug and play your app right into existence.
Well, before learning about the ways our business is growing with an Android Mobile App, let’s have a brief discussion on what an Android App means to have a better understanding.
What Does Android App Mean?
Well, in technical terms, an Android app is a software application running on the Android platform. No wonder, a typical Android app is designed for a smartphone or a tablet PC running on the Android OS because the Android platform is built for mobile devices.
But in simple words, a mobile software application that is developed for use on devices powered by Google's Android platform is what we call Android applications. All these Android apps are available in the Google Play Store (formerly known as the Android Market) on various Android App-focused sites and the Amazon Appstore, and the apps can run on Android smartphones, Google TV, tablets, and other devices.
Google encourages developers to program their Android apps with Apple and its Apple App Store apps. The revenues for the latter is shared between Google (30%) and the software developer (70%). Many Android apps can be freely downloaded, while premium apps are also available for purchase by users. Additionally, while the app developer can derive revenue on free apps via Google's in-app billing capabilities, some Android apps follow the freemium business model.
The Benefits of Having an Android App
So let’s start a discussion on some of the most critical reasons that prove why it is essential for companies, which are seeking to speed up their growth and accelerate business with android app development:
1. Increases Visibility to Clients at All Times
Based on surveys, it is found that the average person spends over two hours on the mobile phone daily, particularly in the US. And, there are more than a billion smartphones globally. So, this fact signifies that these days, people spend more time on the phone in comparison to PCs. So, if you adjust your marketing plan to match this shift, it will be great for businesses.
If you have a mobile presence, your business will be exposed to numerous eyeballs. Moreover, when these masses scroll, unlock, and do whatever they do while on the go, your image, name, and logo need to be seen.
This is the era where humans have their devices on their palms, fingers, or pockets but every time with them. Yes, we all are using our device like, when waiting for the bus, watching TV (especially in the evenings), or even riding to-and-from work. So, it could be said all such times are suitable to send a notification to prospective clients.
So, you can use a mobile app to make sales if you offer internet-based services or products. Try to make this possible for clients to do the same things that they would conventionally do while working in their offices.
Plus, make sure that you offer valuable solutions for customers remotely. As a result, your business will be better as you are offering more opportunities for potential customers to reach you.
2. Markets More Directly
Nowadays, mobile phones are not the only source of communication but also via these apps, it helps to gain a lot of information to your business about your customers. For instance, demographics & geographical locations. More importantly, one can use these apps to disseminate a lot of information to your clients about your products and services.
Examples are news feeds, new features, product specifications, prices, special rates, and promotions. These apps can also help you know the preferences of certain customers and meet their individual needs. In all, it is true that marketing more directly is a huge advantage.
3. Provides Your Customers with Value
Nowadays, there is a huge need for a loyalty program; do you have one? If no, then why not make it digital using a mobile app? In all, you can move from the traditional reward collection to the smartphone and other mobile devices. As we already talked earlier, more people are now glued to their mobile phones than ever before.
Customers are interested in invaluable services and products. But it can be difficult for them to decide with so many outlets offering the same products. And, this is where a mobile app can help by nudging clients to your store. For instance, you can also use an area-sensitive push message on your app.
Clients can get a notification inviting them to your store, especially when they walk near your store’s physical location. Due to your catchy notifications, some curious shoppers will surely flock your store to see what you have to offer.
Must say, this approach has been effective for every brick-and-mortar business. Also, you can treat your valuable customers by sending them a thank-you notification after purchasing from your store. It will also help them connect to your business.
4. Builds Brand Recognition
You can enhance your business recognition using a mobile app, even though your business is new or rebranding. All you need is to create an app with likable features, and you will mesmerize your audience. So, construct a functional app instead of putting up an expensive billboard. After all, not everyone pays attention to the messages displayed on the billboards.
Besides, look for ways to keep your clients involved in your app regularly. The more they will like the products or services, it will sell more often when they interact with it. So, it is a rule of thumb in advertising, which we also call effective frequency. Plus it states that it is truly noticed if customers see the brand more than 20 times.
There is one more new feature that mobile apps come with, i.e., a sharing option where users can share your communication with their friends as well. It is especially for a friend telling you about a great service or product he or she bought somewhere. Well, according to several studies, referrals and third-party sales are among the most valuable marketing strategies these days.
5. Drives Customer Engagement
There is no doubt that Android apps have such potential to widen your target audience. After incorporating all the vital features into an extremely competent tool that helps to connect with the potential users, an intuitive interface helps accelerate business with apps.
So, we hope the above-listed benefits will guide everyone about the benefits of having a mobile app. Well, if you do not have the idea for a mobile app for your business then feel free to contact us, and we will help you in getting the trendy mobile app developed for your business.