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Client: PPT Photography is a wedding and event photographer based in Charlotte, NC and Rock Hill, SC. They are the premier wedding photographers in North Carolina and South Carolina. There goal to exceed your expectations, and they will work hard to fit your budget. Available for travel. Challenge: The client wanted to have the website optimized. The client sent request for quotes to a number of Internet marketing companies across the globe and finally awarded the project to Covetus based on their record of accomplishment. Solution: The team redesigned the website and start working on the it by initially identifying the effectiveness of the websites with respect to search engines. Once the websites were in tune with search engine optimization requirements, the team performed a thorough keyword research for the websites keeping in mind the regionalized business that website targeted and deduced a series of most effective keywords and key phrases. Then the team undertook a series of off-page and on-page optimization steps to get the sites get the desired focus and rankings on major search engines.
Results: Having the sites redesigned and re-indexed in search engines takes some considerable time, which entirely depends on the behavior of the search engines. This was initially conveyed to the client, who in turn conveyed his readiness to wait to achieve favorable results. In between, the team kept a thorough watch on competition as well as search engine trends and made any alterations that were required to get the sites gets the best ranks in major search engines at the shortest possible period. The efforts put by the team eventually bore results and results started showing in due course of time.
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